Selling a LUXURY HOME is completely different from selling a typical home. Every LUXURY HOME needs a customized marketing plan and multi-step process that calls for the expertise of a true LUXURY HOME REALTOR®! There are many things you’ll need to consider, and to help you through it, here’s a general overview on what to expect and how to prepare.
REALTOR® Orientation
It’s important to partner with a REALTOR® who can demonstrate repeated success of sales in the LUXURY HOME market. Don’t fall for the trap of partnering with the first REALTOR® who suggests the highest asking price! Shop around, inquire about marketing services, and ask what your personalized LUXURY HOME marketing plan looks like. Ask what Concierge Services your REALTOR® offers.
Ask your REALTOR® to identify the unique LUXURY features of your home. An experienced LUXURY HOME REALTOR® knows the individual specific LUXURY features that are standard expectations in the market, and more importantly the ones that set you apart. Your REALTOR’S® ability to completely comprehend the small details will greatly aid the education of your buyers and ultimately your success!
Listing Your Home
Pricing a LUXURY HOME is not like pricing an average home. Times on market also differ. Learn how and why, and have your REALTOR® explain to you the multitude of factors influencing pricing, current luxury market stats, how they will locate and market to your specifically identified buyers, and of course expectations of value.
Marketing And Promotion
The next step will be to sign a Listing Agreement, which gives your REALTOR® permission to post your property on MLS (Multiple Listing Service) and in a myriad of different mediums and platforms. The marketing and promotion state of your property is just as crucial as the negotiating stage. Be sure to fully understand how your unique home and property will receive the exposure you deserve! What if your buyer is foreign, does your REALTOR® market and advertise in different languages? Do they have the ability to properly tour an absentee buyer who wants to make an offer from out of country? Will your REALTOR® properly screen all potential buyers? Will your REALTOR® be present for EVERY showing to fully market and explain the unique features and value of your LUXURY HOME?
Closing
After the hard work of marketing and promoting your home pays off with an accepted offer, your REALTOR® will need the skill to help the Buyer’s agent navigate the subjects. Many issues arise during the due diligence period of the subjects, and your REALTOR® will need the experience and skill to get the buyer to the finish line! Finally, your lawyer and REALTOR® will walk you through the paperwork and legal bits needed to close.
Congratulations! With the sale of your home complete, you can now begin looking for a new place.